People nearly always transport a digital device. The basic device is the mobile phone. Other digital attributes : cameras, navigation tools, computers, e-readers, netbooks, … Cars become intelligent. Trucks become intelligent. Internet is being made available in trains and airplanes. So connectivity is anywhere, and intelligence is anywhere available too.
People wear electronic accessibility. It is part of their universe. It is what we call “the any³ economy” : anywhere, anytime, anyhow.
Question is thus how your company can make use of this opportunity. Are you going to deliver information to them (news, location based information) ? Are you going to offer them the possibility to interface with your organisation ? E-mail is one, but access to an online ordering system is another. Access to a portal where they consult their personal information they would need at that time or location ? An example could be consult information from the health insurance while being at the hospital. Another example could be the shopping list that was assembled at home and that is being used while at the shopping mall. A sales rep being at the customer location. Or an inspector investigating onsite.
Most Comments