Google search is reverse business model : the person consuming search capabilities is the product. Advertisers pay for the exposure of their message to targeted people. The consumer does not pay for the search operation. Maybe one day we will have to pay, and then their business model becomes a two sided one.
Apple has a two-sided business model with their stores. You have to pay to be on there, consumers pay for whatever they download. Apple gets revenues from both sides.
TV stations have more and more programs with interaction, where the audience can vote via SMS or “the red button” on their remote control. In that case there are revenues from the advertisers and sponsors as well as from the audience. People are pushed to express their voice. The more people vote, the more they win.
Supermarkets have other shops in their physical shopping space. Revenues come from the customers buying from the supermarket and rental revenues. The same for airports.
When we look back at the example of the bakery : the baker could for example place advertising of suppliers (or other shops in the neighbourhood) with digital signage. The baker could open up the store for another shop-in-a-shop. The baker could open up some of his assets : equipment, bakery, supplies, customers. For example could be a test field for a supplier wanting to test a new product in development.
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