People are online. All the time. From any location. With any device. And they use them. To dialog, to chat, to express themselves. They use different tools to do this. Mostly social networks : Facebook, Twitter, LinkedIn, blogs, photo repositories (Picasa), video sites (YouTube), … These are not marketplace where you can sell, these are the social places where you can network with them, to learn about them, what they like or not, what they do, what they think, etc.
Social networks are the place to be. As I said, not to sell directly (people do not go to a café to sell their products, you do this in a shop or on a market place). But it is the place to talk, listen and convince. Netlog is a competitor of Facebook in Belgium. ING is their banker. ING provides virtual money on there. It is the company playing a part in their social game with a high visibility. The step to their real life bank services is small. They got the message.
Most Comments